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DICKIES

Fortress Festival Activation

CLIENT

Williamson-Dickie

SERVICES

Experiential / Content Creation

WEBSITE

Williamson-Dickie was launched in Bryan, TX in 1922 and remains headquartered in Fort Worth, TX despite recently being acquired by the global company VF Corporation. Naturally, we were thrilled when they approached us in late 2018 with interest in becoming the main stage sponsor of the 2019 Fortress Festival. Following their marketing team's lead, we worked together to design an on-site activation that included a collaboration with headliner, and Fort Worth native, Leon Bridges as well other interactive elements to create a one-of-a-kind experience for fans of the festival and the Dickies brand.
VIDEO RECAP
MAIN STAGE BRANDING
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LEON BRIDGES MEET & GREET
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LIVE PAINT
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ON-SITE PRESENCE/SALES
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CUSTOM, ON-SITE EXCLUSIVE MERCH

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