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FORTRESS FESTIVAL

Flagship Event

CLIENT

Internal

SERVICES

Branding / Content Strategy

Web Design / Experiential

Digital Strategy / Brand Response

WEBSITE

The inaugural Fortress Festival took place in the spring of 2017. Since then it has grown to become one of the most highly praised events in North Texas, which, was previously without a multi-day, multi-genre, destination music festival. It has been named a top festival by Harper's Bazaar, People Magazine, USA Today, Dallas Observer, Fort Worth Magazine and the Fort Worth Weekly. Fortress Creative handles all marketing for the festival from branding to content strategy to automation, as well as the activations and marketing objectives of the festival sponsors. The festival brand is intended to embody the unique identify of Fort Worth and the specific location of the festival grounds, in the City's famous Cultural District. Here, Fort Worth's western heritage and world-class fine art museums are juxtaposed, a perfect place to celebrate the City's culture.
PRIMARY LOGO
COLOR PALETTE & TYPOGRAPHY
CASSANNET BOLD (MODIFIED)
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UNUSED COLOR SCHEME AND FONT OPTIONS
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ALTERNATE COLOR SCHEMES
2017 ANNOUNCE VIDEO
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2017 WEB HOME PAGE MOCKUP
2017 KEY ART
VARIOUS 2017 PRINTED ASSETS
Promotional Coasters
Promotional Business Cards
On-Site Signage
VARIOUS 2017 DIGITAL ASSETS
FF18_SAT_Crowd_8300, credit Robert Hein.
IN-HOUSE PHOTOGRAPHY
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ARTIST PORTRAITS by RAMBO
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2018 WEB COVER VIDEO
2018 LINEUP TEASER
2018 KEY ART
BILLBOARD
2018 PROGRAM GUIDE
SELECT 2018 MERCH
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ARTIST PORTRAITS by RAMBO
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2018 DAY ONE RECAP VIDEO
2018 DAY TWO RECAP VIDEO

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