MODERN ART MUSEUM OF FORT WORTH
EXPERIENTIAL / CONTENT CREATION
For the opening of the Takashi Murakami retrospective, the Modern Art Museum of Fort Worth (the oldest art museum in the state of Texas) tapped Fortress to book, produce and promote an opening party following the formal patrons dinner and preview. Working through our sister brand Fortress Presents, we secured legendary DJ, producer and turn-tablist, A-Trak and worked with Ilios Lighting to create an outdoor dance party in the Modern's second-floor sculpture garden. The event, attended by Murakami and also featuring a surprise performance by iconic dance group the Jabbawockeez, was an immediate sellout. Late-nighters followed A-Trak across the street to Ampersand for a second performance, also produced by Fortress Presents.